Skating on Thin Ice

As we all know, the phrase “you are skating on thin ice” has both literal and figurative meanings. As a resident of New Jersey experiencing one of the snowiest winters in several years, one may recall how frozen ponds here used to be solid enough to skate on. Today, however, our unpredictable weather patterns prevent most of the state from experiencing chilling, sustained weather that would ensure this kind of deep freeze. Which leads to franchising. 

Owning a business is risky. The stakes are high and the statistics surrounding the number of businesses that fail the first year are general knowledge. There are numerous reasons for this: an owner does not have a strong acumen, the location was fraught with issues from the start, the concept was not well received... the list goes on and on. Each of these issues can create cracks in the ice. Some are only small chinks, but others can open a gaping hole and potential disaster.

Franchising, though, gives a more solid foundation. Strong unit economics, brand recognition, and a replicable system all thicken the ice of ownership. You are buying into a tried-and-true model that has been repeatedly tested. Some franchisees provide hundreds of hours of training as well as continued mentorship afterwards to ensure client readiness. These businesspeople are then able to bring wealth of knowledge to the table due to their varied backgrounds. One concept loves noting that their owners range from oil executives to teachers to pilots and engineers. Where else can you get such a diverse experience?

So while ponds in New Jersey may not be safe enough to skate on these days, you can be comforted in knowing that owning a franchise is, all year round.

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